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Reporting period: Jul '23Jun '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

66%
1pp

Country Rank

Argentina
36 of 44

Category Rank

Coffee Shop
2 of 2

Rating Score

3.7

Sales Power

Sales Index

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Starbucks Brand Profile

Jul '23Jun '24

Argentina

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Location aspect, with a 93% satisfaction score.

Location
93%
2pp
Staff
75%
5pp
Food and Drinks
71%
Service
67%
1pp
Place
67%
3pp
Pricing
21%
1pp
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Starbucks Satisfaction Trend

Jan '24Jun '24

Argentina

Starbucks's brand satisfaction remains unchanged compared to the previous month and continues to stand at 67%. Use Realytics to closely monitor satisfaction score changes and assess how well the brand continues to meet customer expectations.

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Starbucks Food and Drinks

Starbucks remains a consumer favourite, maintaining a consistent 71% satisfaction score in Food and Drinks aspect for both this year and last year.

Starbucks Food Quality

Jul '23Jun '24

Argentina

Starbucks is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food Quality dropping from 36% last year to 34% this year.

Satisfaction Score

34%
2pp

Aspect Rank

2 of 2
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Starbucks Menu Selection

Jul '23Jun '24

Argentina

Starbucks has shown an increase in Menu Selection, with a jump from 81% last year to an impressive 86% this year.

Satisfaction Score

86%
5pp

Aspect Rank

2 of 2
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Starbucks Dishes

Jul '23Jun '24

Argentina

Starbucks continues to evolve, with a 3% increase in customer satisfaction of Dishes, climbing from 64% last year to 67% this year.

Satisfaction Score

67%
3pp

Aspect Rank

2 of 2
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Starbucks Drinks

Jul '23Jun '24

Argentina

Starbucks is struggling to meet customer expectations, with a 2% decrease in satisfaction in Drinks aspect, falling from 74% last year to 72% this year.

Satisfaction Score

72%
2pp

Aspect Rank

2 of 2
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Starbucks Location

Starbucks is struggling to meet customer expectations. Use Realytics to know why

Starbucks Parking

Jul '23Jun '24

Argentina

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 75% last year to 70% this year.

Satisfaction Score

70%
5pp

Aspect Rank

1 of 2
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Starbucks Conveniently Situated

Jul '23Jun '24

Argentina

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Views and Surroundings

Jul '23Jun '24

Argentina

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 2
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Starbucks Place

Starbucks has successfully improved guest experience, as their "Place" satisfaction score jumped from 64% last year to an 67% this year.

Satisfaction Score

Aspect Rank

2 of 2
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Starbucks Cleanliness and Hygiene

Jul '23Jun '24

Argentina

Starbucks is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 5% decrease in customer satisfaction, dropping from 53% last year to 48% this year.

Satisfaction Score

48%
5pp

Aspect Rank

2 of 2
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Starbucks Restrooms

Jul '23Jun '24

Argentina

Starbucks continues to improve, with a notable increase in customer satisfaction for their Restrooms aspect, rising from 44% to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

1 of 2
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Starbucks Comfort

Jul '23Jun '24

Argentina

Starbucks has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Comfort rising from 75% to 76% this year.

Satisfaction Score

76%
1pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Dining Area

Jul '23Jun '24

Argentina

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Dining Area aspect satisfaction score, dropping from 43% to 42% this year.

Satisfaction Score

42%
1pp

Aspect Rank

2 of 2
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Starbucks Work and study friendly

Jul '23Jun '24

Argentina

Starbucks is losing some of its appeal, with a concerning 11% decrease in satisfaction for Work and study friendly dropping from 67% last year to 56% this year.

Satisfaction Score

56%
11pp

Aspect Rank

1 of 2
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Starbucks Pricing

Starbucks has shown an increase in Pricing, with a jump from 20% last year to an impressive 21% this year.

Starbucks Price

Jul '23Jun '24

Argentina

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Satisfaction Score

Aspect Rank

2 of 2
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Starbucks Promotions

Jul '23Jun '24

Argentina

Starbucks continues to evolve, with a 3% increase in customer satisfaction of Promotions, climbing from 65% last year to 68% this year.

Satisfaction Score

68%
3pp

Aspect Rank

1 of 2
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Starbucks Service

Starbucks is struggling to meet customer expectations, with a 1% decrease in satisfaction in Service aspect, falling from 68% last year to 67% this year.

Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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Starbucks Waiting Time

Jul '23Jun '24

Argentina

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 39% last year to 36% this year.

Satisfaction Score

36%
3pp

Aspect Rank

2 of 2
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Starbucks Order Processing

Jul '23Jun '24

Argentina

Starbucks has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 37% last year to an 38% this year.

Satisfaction Score

38%
1pp

Aspect Rank

1 of 2
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Starbucks Staff

Starbucks is facing challenges in evolving its Staff aspect, with a 5% decrease in customer satisfaction, dropping from 80% last year to 75% this year.

Starbucks Staff Friendliness

Jul '23Jun '24

Argentina

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Staff Friendliness aspect satisfaction score, dropping from 83% to 78% this year.

Satisfaction Score

78%
5pp

Aspect Rank

2 of 2
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Starbucks Staff Attentiveness

Jul '23Jun '24

Argentina

Starbucks is losing some of its appeal, with a concerning 1% decrease in satisfaction for Staff Attentiveness dropping from 87% last year to 86% this year.

Satisfaction Score

86%
1pp

Aspect Rank

2 of 2
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Starbucks Staff Members

Jul '23Jun '24

Argentina

Starbucks continues to improve, with a notable increase in customer satisfaction for their Staff Members aspect, rising from 44% to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

2 of 2
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