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Reporting period: Jul '23Jun '24

Plaza Mayor Overview

<10 Places
Restaurant

Brand Satisfaction

81%
1pp

Country Rank

Argentina
810 of 1 434

Category Rank

Restaurant
494 of 867

Rating Score

4

Sales Power

Sales Index

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Plaza Mayor Brand Profile

Jul '23Jun '24

Argentina

Plaza Mayor has a much lower satisfaction score for its Staff compared to its other aspects. However, Plaza Mayor has succeeded in its Food and Drinks aspect, with a 89% satisfaction score.

Food and Drinks
89%
3pp
Pricing
79%
15pp
Service
66%
Place
65%
9pp
Staff
57%
16pp
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Plaza Mayor Satisfaction Trend

Jan '24Jun '24

Argentina

Plaza Mayor's brand satisfaction has increased compared to previous month and now stands at 88%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Plaza Mayor Food and Drinks

Plaza Mayor has shown an increase in Food and Drinks, with a jump from 86% last year to an impressive 89% this year.

Plaza Mayor Portion Size

Jul '23Jun '24

Argentina

Plaza Mayor is losing some of its appeal, with a concerning 2% decrease in satisfaction for Portion Size dropping from 86% last year to 84% this year.

Satisfaction Score

84%
2pp

Aspect Rank

252 of 860
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Plaza Mayor Food Quality

Jul '23Jun '24

Argentina

Plaza Mayor continues to evolve, with a 4% increase in customer satisfaction of Food Quality, climbing from 39% last year to 43% this year.

Satisfaction Score

43%
4pp

Aspect Rank

436 of 867
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Satisfaction Score

Aspect Rank

109 of 867
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Plaza Mayor Drinks

Jul '23Jun '24

Argentina

Plaza Mayor has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 55% last year to an 86% this year.

Satisfaction Score

86%
31pp

Aspect Rank

123 of 861
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Plaza Mayor Place

Plaza Mayor is struggling to meet customer expectations, with a 9% decrease in satisfaction in Place aspect, falling from 74% last year to 65% this year.

Satisfaction Score

Aspect Rank

237 of 867
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Plaza Mayor Pricing

Plaza Mayor continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 64% to 79% this year.

Plaza Mayor Price

Jul '23Jun '24

Argentina

Plaza Mayor has demonstrated resilience in the industry, with a 15% increase in customer satisfaction for Price rising from 64% to 79% this year.

Satisfaction Score

79%
15pp

Aspect Rank

304 of 867
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Plaza Mayor Service

Plaza Mayor remains a consumer favourite, maintaining a consistent 66% satisfaction score in Service aspect for both this year and last year.

Plaza Mayor Waiting Time

Jul '23Jun '24

Argentina

Plaza Mayor is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 37% last year to 35% this year.

Satisfaction Score

35%
2pp

Aspect Rank

125 of 856
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Plaza Mayor Staff

Plaza Mayor is facing challenges in evolving its Staff aspect, with a 16% decrease in customer satisfaction, dropping from 73% last year to 57% this year.

Plaza Mayor Staff Friendliness

Jul '23Jun '24

Argentina

Plaza Mayor is facing challenges in maintaining its customer experience, with a noticeable 14% decrease in their Staff Friendliness aspect satisfaction score, dropping from 64% to 50% this year.

Satisfaction Score

50%
14pp

Aspect Rank

270 of 865
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Plaza Mayor Staff Attentiveness

Jul '23Jun '24

Argentina

Plaza Mayor is losing some of its appeal, with a concerning 17% decrease in satisfaction for Staff Attentiveness dropping from 87% last year to 70% this year.

Satisfaction Score

70%
17pp

Aspect Rank

771 of 867
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Plaza Mayor Staff Members

Jul '23Jun '24

Argentina

Plaza Mayor has shown an increase in Staff Members, with a jump from 41% last year to an impressive 42% this year.

Satisfaction Score

42%
1pp

Aspect Rank

377 of 867
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