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Reporting period: Apr '23Mar '24

Burger King Overview

10-100 Places
Restaurant

Brand Satisfaction

60%
4pp

Country Rank

Argentina
47 of 47

Category Rank

Restaurant
29 of 29

Rating Score

3.2

Sales Power

Sales Index

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Burger King Brand Profile

Apr '23Mar '24

Argentina

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Location aspect, with a 86% satisfaction score.

Location
86%
Staff
65%
8pp
Food and Drinks
62%
3pp
Place
62%
2pp
Service
52%
3pp
Pricing
42%
11pp
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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 65% last year to 62% this year.

Burger King Portion Size

Apr '23Mar '24

Argentina

Burger King is struggling to meet customer expectations, with a 2% decrease in satisfaction in Portion Size aspect, falling from 61% last year to 59% this year.

Satisfaction Score

59%
2pp

Aspect Rank

10 of 26
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Burger King Food Quality

Apr '23Mar '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Food Quality aspect, down from 31% last year to 21% this year.

Satisfaction Score

21%
10pp

Aspect Rank

22 of 29
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Burger King Menu Selection

Apr '23Mar '24

Argentina

Burger King has shown an increase in Menu Selection, with a jump from 80% last year to an impressive 84% this year.

Satisfaction Score

84%
4pp

Aspect Rank

6 of 29
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Burger King Dishes

Apr '23Mar '24

Argentina

Burger King is facing challenges in evolving its Dishes aspect, with a 1% decrease in customer satisfaction, dropping from 65% last year to 64% this year.

Satisfaction Score

64%
1pp

Aspect Rank

24 of 29
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Burger King Drinks

Apr '23Mar '24

Argentina

Burger King remains a consumer favourite, maintaining a consistent 36% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

36%

Aspect Rank

16 of 29
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Burger King Cuisines

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

2 of 13
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Burger King Location

Burger King is still the go-to place for customers, as their Location score remains high at 86%, consistent with last year's score.

Burger King Parking

Apr '23Mar '24

Argentina

Burger King continues to evolve, with a 3% increase in customer satisfaction of Parking, climbing from 79% last year to 82% this year.

Satisfaction Score

82%
3pp

Aspect Rank

6 of 21
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Burger King Conveniently Situated

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

10 of 23
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Burger King Views and Surroundings

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

11 of 21
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Burger King Ease to Find

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

7 of 9
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Burger King Transport Accessibility

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

7 of 8
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Burger King Place

Burger King is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Place aspect satisfaction score, dropping from 64% to 62% this year.

Burger King Atmosphere and Décor

Apr '23Mar '24

Argentina

Burger King is losing some of its appeal, with a concerning 8% decrease in satisfaction for Atmosphere and Décor dropping from 92% last year to 84% this year.

Satisfaction Score

84%
8pp

Aspect Rank

18 of 29
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Burger King Cleanliness and Hygiene

Apr '23Mar '24

Argentina

Burger King is struggling to meet customer expectations, with a 5% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 62% last year to 57% this year.

Satisfaction Score

57%
5pp

Aspect Rank

6 of 29
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Burger King Restrooms

Apr '23Mar '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Restrooms aspect, down from 46% last year to 38% this year.

Satisfaction Score

38%
8pp

Aspect Rank

3 of 24
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Burger King Options for different visitors

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

24 of 28
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Burger King Child-Friendly Conditions

Apr '23Mar '24

Argentina

Burger King is facing challenges in evolving its Child-Friendly Conditions aspect, with a 2% decrease in customer satisfaction, dropping from 80% last year to 78% this year.

Satisfaction Score

78%
2pp

Aspect Rank

5 of 26
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Burger King Comfort

Apr '23Mar '24

Argentina

Burger King is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Comfort aspect satisfaction score, dropping from 77% to 73% this year.

Satisfaction Score

73%
4pp

Aspect Rank

4 of 27
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Burger King Venue Congestion

Apr '23Mar '24

Argentina

Burger King has successfully improved guest experience, as their "Venue Congestion" satisfaction score jumped from 14% last year to an 25% this year.

Satisfaction Score

25%
11pp

Aspect Rank

2 of 25
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Burger King Dining Area

Apr '23Mar '24

Argentina

Burger King is losing some of its appeal, with a concerning 8% decrease in satisfaction for Dining Area dropping from 68% last year to 60% this year.

Satisfaction Score

60%
8pp

Aspect Rank

1 of 26
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Burger King Work and study friendly

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

11 of 20
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Burger King Pricing

Burger King is struggling to meet customer expectations, with a 11% decrease in satisfaction in Pricing aspect, falling from 53% last year to 42% this year.

Burger King Price

Apr '23Mar '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Price aspect, down from 50% last year to 37% this year.

Satisfaction Score

37%
13pp

Aspect Rank

26 of 29
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Burger King Promotions

Apr '23Mar '24

Argentina

Burger King remains a consumer favourite, maintaining a consistent 72% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

72%

Aspect Rank

3 of 29
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Burger King Service

Burger King is facing challenges in evolving its Service aspect, with a 3% decrease in customer satisfaction, dropping from 55% last year to 52% this year.

Burger King Billing and Payment

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

21 of 29
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Burger King Opening Hours

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

13 of 28
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Burger King Dining Options

Apr '23Mar '24

Argentina

Burger King is facing challenges in maintaining its customer experience, with a noticeable 11% decrease in their Dining Options aspect satisfaction score, dropping from 71% to 60% this year.

Satisfaction Score

60%
11pp

Aspect Rank

12 of 29
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Burger King Online Facilities

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

5 of 16
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Burger King Waiting Time

Apr '23Mar '24

Argentina

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Waiting Time dropping from 38% last year to 35% this year.

Satisfaction Score

35%
3pp

Aspect Rank

7 of 28
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Burger King Order Processing

Apr '23Mar '24

Argentina

Burger King is struggling to meet customer expectations, with a 3% decrease in satisfaction in Order Processing aspect, falling from 27% last year to 24% this year.

Satisfaction Score

24%
3pp

Aspect Rank

10 of 29
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Burger King Staff

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 73% last year to 65% this year.

Burger King Staff Competence

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

15 of 20
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Burger King Staff Friendliness

Apr '23Mar '24

Argentina

Burger King is facing challenges in evolving its Staff Friendliness aspect, with a 2% decrease in customer satisfaction, dropping from 72% last year to 70% this year.

Satisfaction Score

70%
2pp

Aspect Rank

9 of 29
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Burger King Staff Attentiveness

Apr '23Mar '24

Argentina

Burger King is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 81% to 77% this year.

Satisfaction Score

77%
4pp

Aspect Rank

21 of 29
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Burger King Staff Avaliability

Apr '23Mar '24

Argentina

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Satisfaction Score

Aspect Rank

10 of 21
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Burger King Staff Members

Apr '23Mar '24

Argentina

Burger King is losing some of its appeal, with a concerning 5% decrease in satisfaction for Staff Members dropping from 45% last year to 40% this year.

Satisfaction Score

40%
5pp

Aspect Rank

14 of 29
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