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Reporting period: Jul '23Jun '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

59%
3pp

Country Rank

Argentina
44 of 44

Category Rank

Fast Food Restaurant
4 of 4

Rating Score

3.2

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

Argentina

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Location aspect, with a 85% satisfaction score.

Location
85%
3pp
Place
62%
Food and Drinks
61%
2pp
Staff
61%
10pp
Service
50%
2pp
Pricing
42%
5pp
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Burger King Satisfaction Trend

Jan '24Jun '24

Argentina

Burger King's brand satisfaction has increased compared to previous month and now stands at 57%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 63% last year to 61% this year.

Burger King Portion Size

Jul '23Jun '24

Argentina

Burger King is struggling to meet customer expectations, with a 5% decrease in satisfaction in Portion Size aspect, falling from 61% last year to 56% this year.

Satisfaction Score

56%
5pp

Aspect Rank

3 of 4
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Satisfaction Score

Aspect Rank

4 of 4
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Burger King Menu Selection

Jul '23Jun '24

Argentina

Burger King has shown an increase in Menu Selection, with a jump from 80% last year to an impressive 81% this year.

Satisfaction Score

81%
1pp

Aspect Rank

2 of 4
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Burger King Dishes

Jul '23Jun '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 65% last year to 63% this year.

Satisfaction Score

63%
2pp

Aspect Rank

3 of 4
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Burger King Drinks

Jul '23Jun '24

Argentina

Burger King remains a consumer favourite, maintaining a consistent 33% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

3 of 4
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Burger King Location

Burger King is facing challenges in evolving its Location aspect, with a 3% decrease in customer satisfaction, dropping from 88% last year to 85% this year.

Burger King Parking

Jul '23Jun '24

Argentina

Burger King continues to evolve, with a 2% increase in customer satisfaction of Parking, climbing from 79% last year to 81% this year.

Satisfaction Score

81%
2pp

Aspect Rank

1 of 4
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Burger King Conveniently Situated

Jul '23Jun '24

Argentina

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 4
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Burger King Place

Burger King is still the go-to place for customers, as their Place score remains high at 62%, consistent with last year's score.

Burger King Atmosphere and Décor

Jul '23Jun '24

Argentina

Burger King is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 90% to 83% this year.

Satisfaction Score

83%
7pp

Aspect Rank

2 of 4
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Burger King Cleanliness and Hygiene

Jul '23Jun '24

Argentina

Burger King is losing some of its appeal, with a concerning 1% decrease in satisfaction for Cleanliness and Hygiene dropping from 58% last year to 57% this year.

Satisfaction Score

57%
1pp

Aspect Rank

2 of 4
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Burger King Restrooms

Jul '23Jun '24

Argentina

Burger King has successfully improved guest experience, as their "Restrooms" satisfaction score jumped from 40% last year to an 41% this year.

Satisfaction Score

41%
1pp

Aspect Rank

2 of 4
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Burger King Child-Friendly Conditions

Jul '23Jun '24

Argentina

Burger King is struggling to meet customer expectations, with a 3% decrease in satisfaction in Child-Friendly Conditions aspect, falling from 85% last year to 82% this year.

Satisfaction Score

82%
3pp

Aspect Rank

1 of 4
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Burger King Comfort

Jul '23Jun '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 75% last year to 72% this year.

Satisfaction Score

72%
3pp

Aspect Rank

1 of 4
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Satisfaction Score

Aspect Rank

2 of 4
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Burger King Dining Area

Jul '23Jun '24

Argentina

Burger King is facing challenges in evolving its Dining Area aspect, with a 4% decrease in customer satisfaction, dropping from 68% last year to 64% this year.

Satisfaction Score

64%
4pp

Aspect Rank

1 of 4
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Burger King Pricing

Burger King is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Pricing aspect satisfaction score, dropping from 47% to 42% this year.

Burger King Price

Jul '23Jun '24

Argentina

Burger King is losing some of its appeal, with a concerning 7% decrease in satisfaction for Price dropping from 44% last year to 37% this year.

Satisfaction Score

37%
7pp

Aspect Rank

4 of 4
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Burger King Promotions

Jul '23Jun '24

Argentina

Burger King continues to improve, with a notable increase in customer satisfaction for their Promotions aspect, rising from 67% to 71% this year.

Satisfaction Score

71%
4pp

Aspect Rank

1 of 4
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Burger King Service

Burger King is struggling to meet customer expectations, with a 2% decrease in satisfaction in Service aspect, falling from 52% last year to 50% this year.

Burger King Dining Options

Jul '23Jun '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 69% last year to 60% this year.

Satisfaction Score

60%
9pp

Aspect Rank

3 of 4
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Burger King Waiting Time

Jul '23Jun '24

Argentina

Burger King has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Waiting Time rising from 33% to 35% this year.

Satisfaction Score

35%
2pp

Aspect Rank

3 of 4
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Burger King Order Processing

Jul '23Jun '24

Argentina

Burger King is facing challenges in evolving its Order Processing aspect, with a 4% decrease in customer satisfaction, dropping from 28% last year to 24% this year.

Satisfaction Score

24%
4pp

Aspect Rank

1 of 4
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Burger King Staff

Burger King is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Staff aspect satisfaction score, dropping from 71% to 61% this year.

Burger King Staff Friendliness

Jul '23Jun '24

Argentina

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Staff Friendliness dropping from 72% last year to 69% this year.

Satisfaction Score

69%
3pp

Aspect Rank

2 of 4
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Burger King Staff Attentiveness

Jul '23Jun '24

Argentina

Burger King is struggling to meet customer expectations, with a 6% decrease in satisfaction in Staff Attentiveness aspect, falling from 80% last year to 74% this year.

Satisfaction Score

74%
6pp

Aspect Rank

1 of 4
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Burger King Staff Members

Jul '23Jun '24

Argentina

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 44% last year to 37% this year.

Satisfaction Score

37%
7pp

Aspect Rank

2 of 4
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