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Reporting period: Jul '23Jun '24

McDonald's Overview

<10 Places
Fast Food Restaurant

Brand Satisfaction

70%
1pp

Country Rank

Andorra
20 of 25

Category Rank

Fast Food Restaurant
1 of 2

Rating Score

3.5

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

Andorra

McDonald's has a much lower satisfaction score for its Food and Drinks compared to its other aspects. However, McDonald's has succeeded in its Place aspect, with a 79% satisfaction score.

Place
79%
1pp
Staff
73%
5pp
Service
70%
9pp
Food and Drinks
64%
6pp
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McDonald's Satisfaction Trend

Jan '24Jun '24

Andorra

McDonald's's brand satisfaction has increased compared to previous month and now stands at 74%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's has shown an increase in Food and Drinks, with a jump from 58% last year to an impressive 64% this year.

McDonald's Dishes

Jul '23Jun '24

Andorra

McDonald's continues to evolve, with a 2% increase in customer satisfaction of Dishes, climbing from 60% last year to 62% this year.

Satisfaction Score

62%
2pp

Aspect Rank

1 of 2
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McDonald's Place

McDonald's has successfully improved guest experience, as their "Place" satisfaction score jumped from 78% last year to an 79% this year.

McDonald's Cleanliness and Hygiene

Jul '23Jun '24

Andorra

McDonald's continues to improve, with a notable increase in customer satisfaction for their Cleanliness and Hygiene aspect, rising from 87% to 88% this year.

Satisfaction Score

88%
1pp

Aspect Rank

1 of 2
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McDonald's Service

McDonald's has demonstrated resilience in the industry, with a 9% increase in customer satisfaction for Service rising from 61% to 70% this year.

McDonald's Staff

McDonald's is losing some of its appeal, with a concerning 5% decrease in satisfaction for Staff dropping from 78% last year to 73% this year.

McDonald's Staff Friendliness

Jul '23Jun '24

Andorra

McDonald's is struggling to meet customer expectations, with a 20% decrease in satisfaction in Staff Friendliness aspect, falling from 87% last year to 67% this year.

Satisfaction Score

67%
20pp

Aspect Rank

1 of 2
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