What apparel shoppers really want in store

What actually drives customer satisfaction in apparel retail — and who delivers it best? This white paper, developed by Rethink Retail Advisory and Realytics, draws on 300,000+ customer reviews to answer that question. The findings challenge a long-held industry assumption: that customer experience quality follows price tier. It doesn’t. What emerges instead is a new map of CX leadership — one where execution beats theater, and consistency outperforms prestige.